Woah! We hope that’s the reaction you had when you read that! 50,000,000 meals have been sold to Hueligans across the globe. That’s a lot of meals and a lot of nutrition; 25,000,000,000 calories to be precise, which is the equivalent of 11,500,000 day’s worth of complete nutrition, or 31,000 years if you ate as much as 2,000kcal each day.
That’s the equivalent of filling 33 shipping containers to the brim. When you look at all the initiatives that can help reverse climate change, reducing food waste is the third most impactful action (behind better refrigerant management and increasing onshore wind power). And so much of this waste happens in our homes. In fact, the average person wastes 30kg of food per year – we’re looking at you ‘bagged salad’. Huel Powder has a 12-month shelf life, which means instead of throwing it away a few days after opening you can keep it in your cupboard for whenever you need it.
That’s over 2,500, very full, wheelie bins worth of plastic waste. It can be easy to look at Huel and just see plastic packaging, but when we decide to use plastic we decide to use it for the right reasons – like extending our shelf life so we can reduce food wastage. However, when you look at all the Huel we have sold and compare that to the amount of plastic packaging thrown away in the average household the differences are stark. The average household has 2.3 people in and they produce 70kg of waste a year, of which 29kg is plastic waste – that amounts to 400,520kg of plastic waste. For the same amount of food, Huel have produced less than 170,000kg of packaging.
It’s a Sunday afternoon and you fancy a leisurely jog. You might find yourself running at a steady pace of 5mph for about an hour and after that hour you might have burned off a casual 560kcal. Now, this might inspire you to run a little longer, perhaps 44,642 hours longer, which would send you round the earth close to 9,000 times - talk about a weekend warrior. But to do this you’d need 50,000,000 Huel meals. That’s 25,000,000,000kcal from slow-release, plant-based sources of carbohydrates, protein and fats - not just any old pure sugar-laden energy.
Huel takes less than a minute to make, which is pretty awesome when you consider the average person spends 37 minutes prepping food per day. Add on a meagre one hour allocated to food shopping each week and that quickly racks up to over 5 hours a week – we haven’t even considered the amount of time washing up. But you thrifty Hueligans can take that time and sit back and relax, or get out and do something you love, instead of waiting for a new checkout to open at the supermarket.
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