Our first version of Huel Powder was released in 1 flavour, Vanilla (now Original), back on 17th June 2015. Since then, our product development team have been hard at work to keep improving the formula, taste, and Huel experience for our Hueligans.
Huel Powder v1.1 was announced on 7th September 2015, and released shortly after. We didn't include many changes from the original formula, but we did change the source of some of the ingredients. The nutritional information and formula was tweaked very slightly to better reflect these changes.
We released a new product on 12th October 2015, Huel Powder Unflavoured & Unsweetened. Almost identical to Huel Powder Vanilla (now Original), the only difference was that Unflavoured & Unsweetened contained no flavour or sweeteners. Hueligans could now add their own flavours, with the option of avoiding sweeteners altogether.
Huel Powder v1.2 was launched in November 2015. This version only included 1 change, but it was an important one. After extensive customer feedback suggested that some Hueligans would prefer a less sweet taste, the sweetness of Huel Powder Vanilla (now Original) was dropped from 12.5%, to 3%.
On 22nd April 2016, Huel Gluten-free was released on a trial basis. This new version was exactly the same as Huel Powder, but the oats were grown and processed in a gluten-free environment. Though initially just a trial, on 24th June 2016, it was announced that Huel Gluten-free would become a permanent feature.
Huel Powder v2.0 was launched on 22nd July 2016. Our largest change to date, although the main ingredients remained unchanged, the amount of each of them was tweaked. The improvements included:
Read our Huel v2.0 - The Principal Changes article.
Huel Powder v2.1 was launched on 1st November 2016. As before, the main ingredients remained unchanged. Instead, the improvements were:
Read our Huel v2.1 - The Principal Changes article.
On 15th February 2017, we announced the inclusion of a finer grade of flaxseed to Huel Powder. This didn't change the nutritional profile, but it did mean the particle size of the flaxseed in Huel Powder was made smaller in line with customer feedback.
Huel Powder v2.2 was launched on 28th April 2017. Again, the 6 main ingredients (oats, rice, pea, flaxseed, sunflower, and coconut) remain unchanged. Instead, the improvements focused on the vitamin and mineral blend, and gums, and included:
On 25th September 2017, we slightly changed Huel Powder v2.2. We removed calcium citrate as a source of additional calcium, which was replaced with calcium carbonate to help improve the consistency of Huel Powder.
Read our Huel v2.2 - The Principal Changes article.
Huel Powder v2.3 was launched on 27th December 2017. The main ingredients remained unchanged, but we made a number of nutritional improvements:
With this launch came the new Vanilla flavour. The original Huel Powder Vanilla was renamed to Huel Powder Original.
Read our Huel v2.3 - The Principal Changes article.
On 3rd April 2018, we launched a new flavour of our Huel Powder and Gluten-free - Coffee, containing real roasted coffee with a hint of vanilla flavour.
On 19th June 2018, we launched Huel Power and Gluten-free Berry - with the taste of sweet strawberry, raspberry, and blueberry.
On 18th December 2018, we launched Huel Powder and Gluten-free Mint Chocolate - a delicious chocolate flavour with a twist of refreshing mint.
On 16th April 2019, we launched our new rich and indulgent Chocolate flavour Huel Powder.
Then, on 3rd September 2019, our brand new Banana Huel Powder launched.
Huel Powder v3.0
Huel Powder v3.0 was launched on 17th December 2019. The main ingredients remained unchanged, but we made a number of nutritional improvements:
Read our Huel version 3.0 - The Principal Changes article for more information.
On 25th August 2020 we added our Original flavour back into the range, with its natural, oaty taste.
Huel Black Edition was launched on 23rd December 2019. It offers all the essential nutrients you would expect from Huel, with half the amount of carbs (only 17g) and over a third more protein (40g) than the core range. Black Edition comes in two flavours - Chocolate and Vanilla.
On 26th August 2020 we launched 2 additional flavours to the Black Edition range; Coffee Caramel, roasted coffee with a shot of caramel, and Unflavoured & Unsweetened.
On 17th December 2020, we expanded our Black Edition range again with the introduction of another 2 delicious flavours; Salted Caramel, smooth (and sweet) caramel with a pinch of sea salt, and fresh and natural Banana flavour.
Our first version of Huel Black Edition was released as v1.0. The introduction of Huel Black Edition v1.1 is currently being introduced for all flavours across all US, UK & EU markets. This version changeover began in late 2020 and will continue into the early months of 2021.
Due to continual requests since we launched Huel Powder to have a premixed version, we launched Huel Ready-to-drink on 27th December 2018 in 2 flavours - Vanilla and Berry. Each 500ml bottle contains 400kcal and at least 20% of the Nutrient Reference Values of all vitamins and minerals as well as being high in protein, low in sugar and salt, a source of fibre, and includes phytonutrients. We also paid careful consideration to our bottle and had our own unique design that is widely recyclable.
The Huel Bar first went on sale in December 2016, our first foray into producing a nutritionally complete solid food. As with all of our products, we're constantly trying to innovate and listen to customer feedback, and the Huel Bar is no different.
Huel Bar v1.1 was launched on 13th April 2017. After customer feedback suggested the bars were slightly dry, we adjusted the macronutrient profile to increase the moistness of the bars. We also switched the oats to gluten-free.
We launched Huel Bar v1.2 in November 2017. We slightly increased the levels of some of the micronutrients so each 70g bar was at least 15% of the Nutrient Reference Value (NRV) of all vitamins and minerals. This gives us the option to sell Huel Bars individually in retail outlets.
On 27th December 2017 we launched a brand new version of the Huel Bar with a much softer texture. It was felt that v1.0 was too dry and crumbly, so we developed a bar with a much improved texture whilst maintaining the great nutritional qualities. Huel Bar v2.0 is high fibre (7.5g per bar), high protein (15.5g per bar), contains all 26 vitamins and minerals, is a source of omega-3 fats, vegan and gluten-free.
On 30th January 2019 we launched another improved version of our Huel Bar. This version had an even softer and more 'squidgy' texture and was less prone to drying out. The main motivation for this update was to improve the texture, but there were some nutritional tweaks including higher omega-3 and -6 fatty acid and vitamin D levels.
On 27th November 2019 we improved the Huel Bar even further. We still weren't happy that previous versions were drying out over shelf life so we tweaked the texture including the addition of vegan chocolate chips. We reduced the calories to make a perfect snack-sized bar, half the calories of a serving of Huel Powder or a bottle of Ready-to-drink, and revamped the flavours: Chocolate, Chocolate Orange, Coffee Caramel, and the brand new Salted Caramel.
On 26th March 2020, we launched a brand new flavour to our Bar range - Peanut Butter.
On 30th June 2020, we added the delicious Raspberry and White Chocolate flavour to our Bar range.
We launched Huel Granola in January 2018 as the world’s first nutritionally complete cereal, available in Original and Berry flavours.
Huel Granola v1.1 had the same nutritional values as v1.0, but we changed the manufacturing process and tweaked the ratios of some ingredients. The result was an improved texture and more golden-brown Granola.
On 16th June 2020 we discontinued Granola from our range.
On 27th October 2015 we launched our Flavour Boosts. These came in 4 flavours; Strawberry, Toffee, Rhubarb & Custard, and Mocha, and could be added to Huel Powder to give Hueligans variety of flavour. The Flavour Boosts, whilst still being vegan, also contained no sucralose, instead using the natural plant based sweetener stevia.
We launched 3 more flavours on 17th February 2016, including Chocolate, Banana, and Pineapple & Coconut.
We launched 2 more flavours on 8th December 2016, including Cacao, and Matcha Tea.
On 12th May 2017, we launched a Taster Pack of 2-3g samples of our most popular Flavour Boosts, giving Hueligans the chance to try before buying a full pouch.
In December 2017, we launched our Caramel flavour.
In February 2018, we launched our Mint Chocolate flavour.
Then, in July 2018, we launched our new and improved Strawberry and Caramel flavours.
On 22nd December 2020, we introduced a brand new Flavour Boost pouch design that is launching gradually throughout our US, UK & EU markets.
On 15th September 2020 we launched our brand new Hot & Savoury, our most delicious launch yet! Made with rice, quinoa, vegetables, herbs and spices, a balanced amount of good fats, high protein, and slow-release carbs.
There are 2 delicious flavours to choose from. Thai Green Curry, packed with succulent peppers, sweetcorn and spring onions spiced with coriander, cumin, ginger and a kick of chilli, and Tomato and Herb, bursting with juicy red tomatoes with lentils, onion and green beans, flavoured with garlic and sweet basil.
Since 15th September 2020, our Hot & Savoury collection has grown, with the introduction of an additional four delicious flavours. On 10th November, our third flavour Mexican Chili was launched, a smoky blend of peppers, beans, quinoa, and rice. Packed with all the fiery flavours of a chilli and ready in minutes.
Later in the year, on December 29th 2020, our Hot & Savoury collection doubled in size with the introduction of Sweet & Sour, Korma and Madras.
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